After what seems like years... no it was actual years... US consumers can now shop online at H&M.
What took so long to get e-commerce in a country so accustomed to being first? Was H&M finally seeing a dent in their revenue from competitors like Zara? Will I ever enter a brick and mortar H&M again?
It's a shame it took so long but I for one am glad we finally caught up to the rest of the world. One firstworldproblem solved, 1,467,645,099 to go. America!!!