Rachel Roy - YouTube Contest & Fall 2010 Video Look Book
The only thing I like more than REAL MODELS is REAL WOMEN!
I don't gush, you know that right? But I have to say that I'm developing a major girl crush on Rachel Roy and it is primarily based on the fact that she is so intellectual in her approach to fashion and so smart when it comes to social media amd marketing and well it seems, just so genuine.
View the youtube video below and you'll see what I mean...
Rachel Roy recruited women to feature in her fall lookbook, and the stunning thing is that they look real in a real way, not that I'm a hipster blogger kind of way (you know what I mean). There are 20 videos in the series and Rachel wants to hear from you too! Just answer the question "Do you Live Out Loud" - you'll be entered for a chance to win a gift card from rachelroy.com and 5 lucky winners will be showcased on the brands website. Huge.
Rachel Roy via WWD “I'm always inspired by women that are unique, perceptive, independent and have a strong point of view. I think each of the women in the look book embody those qualities,” to film their own videos for a chance to win a gift card to rachelroy.com. Five winners’ videos will be showcased on the brand’s Web site (and chosen by the designer).