According to WWD, Kmart has 4 pages in Vogue's September issue. 3 Cray Cray, no?
The campaign is simple, yet effective.
Kmart - It's True
Photo Credit: kmart.com
Ok, while we still need to take a look at the quality of these pieces I do tip my hat to Kmart for getting in the game. Between Target and JcPenny, competition for recession dollars is getting fierce. According to @kmartdesign the fall collection hits stores 9/1/10.
New Video too from their youtube channel. I'm impressed.