Kmart - Fall 2010 (Yes that Kmart)

Kmart? Is that you?

According to WWD, Kmart has 4 pages in Vogue's September issue. 3 Cray Cray, no?

The campaign is simple, yet effective.

Kmart - It's True



Photo Credit: kmart.com

Ok, while we still need to take a look at the quality of these pieces I do tip my hat to Kmart for getting in the game. Between Target and JcPenny, competition for recession dollars is getting fierce. According to @kmartdesign the fall collection hits stores 9/1/10.

New Video too from their youtube channel. I'm impressed.


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