William Rast for Target

William Rast for Target


Photo By Thomas Iannaccone via WWD


We have waited for the next Target designer Collabo to be announced and WWD has confirmed the answer.

It's William Rast, Justin Timberlake's line that he heads up with his childhood friend Trace Ayala.  I think this is huge for them, gives them more name recognition with a new demographic of potential customers. I adore their clothing and I think it lends itself to the types of materials that are adaptable to Target collaboration production and materials. No info on prices but William Rast isn't all that pricey if you are the designer denim type, $165-$300, jackets in the $500 range so, it's a good thing.

Release date is Dec. 19 and it will be available (yeah right) until Jan. 22.

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