I Heart Ronson - JCPenney Fall 2010 Lookbook

I Heart Ronson - JCPenney Fall 2010 Look book

There's a lot to heart here, the tights are a stroke of brilliance and I love that they pounced on the shearling trend for fall, the fact that you can get many of these pieces under $30...priceless.

In other news in an interview with WWD, CMO of JC Penney Mike Boylson dropped this little gem "Hauls is the next evolution, they're starting replace bloggers" That remains to be seen but I like that they are embracing social media, very forward of them.

more more more after the jump


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