It's On (Again) with Alexa Chung - Collaboration with Madewell

Great news for all the Alexa Chung "ites" out there.

The Alexa Chung for Madewell collection will be available starting in September.  I was really excited about J. Crew's Madewell 1937 but I forgot all about it (generally not a good sign).  This story has made me take a second look.  According to Alexa's interview with Vogue she feels Madewell is a great fit for her.  She stated her design goal as being "Things my girlfriends would wear, and say, ‘That’s sick!’” ...“I want to bring back forties tea dresses, sixties mod dresses. . . . I want to bring cute back."

That's an aesthetic I can get on board with.


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